Hooked on Hustle: Stress as a Secret Performance Enhancement Drug
- Dr Vernice Richards
- May 10, 2024
- 3 min read
Updated: May 1
Time to shine a light on a topic that often goes un-addressed...That might even make you feel naked as a High Performing Professional. (You've been Warned)
Do you take pride in thriving under pressure, juggling deadlines, solving problems fast, and delivering results when the stakes are high?
For high-performing professionals, stress addiction can quietly creep into how you work, how you lead, and how you live. And I wouldn’t be surprised if this is the first time you’ve heard it called this...but maybe you are Addicted to Stress. Secret Symptoms of High Functioning Anxiety
That heightened urgency you thrive in? It comes with a neurological cocktail of adrenaline and dopamine, a fast-paced, rewarding loop that feels productive and powerful. That's addicting AF.
Without realizing it, you've maybe started to subconsciously seek out stressful situations just to recreate the rush. You overcommit. You overload. You run on fumes and convince yourself it’s fuel. You might even wear burnout as a badge of honor, while privately struggling to sleep, switch off, or stop spinning.

So what exactly is Stress Addiction?
It’s the compulsive need for stress as a form of stimulation, one that fuels your productivity and self-worth. Over time, you associate pressure with performance, and urgency with importance. The bigger the challenge, the more validated you feel.
It might look like:
Thriving only in high-pressure situations
Equating stress with success
Seeking constant stimulation through work
Complaining about your to-do list while refusing to delegate
Feeling lost or unmotivated during slower seasons
But it also looks like:
Struggling to relax without guilt
Resisting breaks or downtime
Sacrificing relationships, health, or joy for the next win
Crashing and bingeing on rest, food, alcohol, or screen time, just to recover
And yet, you keep doing it. Because chronic stress can mimic performance, until it breaks you.
Like any addiction, chronic stress impacts your physical health, emotional regulation, and mental performance over time...so can Stress Addiction. Levels of stress over time lead to exhaustion, burnout, anxiety, depression, and even a weakened immune system.
The hidden cost of performing under pressure
Yes, some stress is positive. It’s called eustress. It's the kind that motivates you to rise to a challenge. But when stress becomes your default state, it shifts from motivating to damaging.
Chronic stress contributes to:
Burnout
Anxiety and overthinking
Depression and emotional numbness
Weakened immunity and sleep disruption
A cycle of self-sabotage masked as achievement
Spoiler Alert: This isn’t about getting rid of stress entirely. In Fact Stress Has Its Strengths
Addressing Stress Addiction as a High-Performing Professional requires a shift in mindset and behavior...like...you guessed it, a kind of Addiction Recovery Program!
Breaking the cycle of stress addiction starts with clarity: understanding how stress functions in your life and redefining how you measure performance.
It means building a new toolkit of high-functioning, adaptive strategies:
Knowing when you’re using urgency to feel useful
Learning how to create value without chaos
Reframing your relationship to rest, boundaries, and recovery
Developing stress management practices that actually match your level of responsibility
And perhaps most importantly recognizing that your worth isn’t earned through exhaustion.
Don't wait for the crash.
Many professionals only confront their relationship with stress after a full system shutdown, burnout, illness, or emotional rock bottom. And even then, the common advice is more "self-care"…
But let’s be honest, that quick fix doesn’t last. You’ll feel good for a weekend, then snap right back into your default operating system: hustle, push, perform, repeat.
Let’s not do that. Stop Doing 'Self Care'
Let’s actually explore your relationship with stress, performance, and pressure. so you can start leading with clarity instead of cortisol.
Let's explore and address your Relationship with Stress AND if you're Addicted to It
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